Engagement plays a huge role in building your Instagram community. So how can you increase Instagram activity in 2024?
From creating memes to accepting donations, we’ll give you 10 tips to increase Instagram engagement, as well as a great tool to analyze your posts.
What is Instagram engagement?
Instagram engagement is a calculation that shows the percentage of followers who are engaging with your content. The number of likes, comments, and saves a post receives is often judged by its overall reach.
Sometimes the number of comments and shares the post receives can also be considered.
10 Tested Ways to Increase Engagement Rate
1. Instagram Reels Performance
If you’ve been following Instagram closely this year, you know that Reels is the site’s most popular kid. Reels are an easy way to get your content in front of an audience that goes way beyond your follower list.
Look at the increase in accounts on my Instagram account when I posted just one Reel earlier this month. Pay special attention to the big jumps in the dark part of the line, which represent non-followers.
All of these eyewitnesses provide content with enough opportunities to pick your favorites and even go viral. And if your Reels are attractive enough, they can attract new visitors to your Instagram feed, which can lead to new followers and more engagement.
2. Make it all worth it
Saving and sharing are two of the most important forms of interaction you can find on Instagram. Cherish your Instagram account to enjoy unique interactions. Create content that users want to return to again and again and share with friends, but don’t overdo it. Instagram marketing always requires great images, no matter the size.
Showcasing interesting infographics is an easy way to present useful tips or facts. Create step-by-step guides or design diagrams. Then use Instagram captions to provide more details or highlight certain features.
3. Create and share relevant memes
In short, memes go to every user’s heart. They’re funny, creative, and connected – and that’s true in 2024.
With the right meme, your audience will like, comment, and share your post, no matter your niche or industry.
4. Focus on Instagram SEO
For a long time, sourcing content has been about understanding algorithms. We’re not going to tell you to ignore Instagram’s algorithm. We are, however, telling you that you need to put effort into Instagram’s search engine optimization (SEO).
Instagram SEO is about making sure your content is found when users search for keywords on Instagram. People who find your content through SEO are the perfect audience to build your relationship with because they’re specifically looking for what you have to offer!
To get the best search results, you need to understand the words and phrases people use when searching for similar content.
5. Recognize your beauty
Images and everything on Instagram; You make the first impression on this page. But if you don’t care about your brand, a user’s first interaction with your brand could be their last.
Instagram users want the best entertainment, in their way. If they want to win your followers and increase your Instagram engagement, they need to know that you can consistently provide high-quality video content.
Here’s the good news: You’ve already built a portfolio in your style: your Instagram grid. As users navigate through your grid, they should see web images, image filters, and many other elements that connect your audience to your brand. You can also post images with the same color on a page or create images for other documents like SLP Now does.
6. Add CTAs to Your Headline
Adding a call-to-action (CTA) to your headline is a surefire way to generate more traffic on Instagram, especially if you ask:
You can ask for tips, recommendations, or the type of content your followers want to see. Another way to increase engagement with CTAs is to encourage your followers to click the link in your Instagram bio.
Since you can’t post direct links to your Instagram feed, using a free link in your bio is a great way to combat this.
When users click the link in your bio, they can click any image or button and will be taken to the link. This could be a landing page, blog post, YouTube channel, and more!
7. Know your audience
It’s hard to do good things if you don’t know who you’re doing it for.
Viewer Stats lets you control the type of content you post, your voice, and the days and times you post. You can track this information using Instagram Analytics.
Another great way to find out what your audience wants from your Instagram content is to ask them. Polls and quizzes in Stories let you get real-time feedback (and bonus engagement!) from your loyal fans.
8. Connect with Instagram Community
Nobody likes being read to. Ignoring your followers and just clicking the heart icon when they come is not a good idea. Imagine trying to start a conversation with someone and he or she just smiles and walks away. That’s not the best way to get someone to listen.
Every time an Instagram follower interacts with your brand, you should also interact with him or her. Show your followers that you care about them by responding considerately to comments, direct messages, and messages. A positive response can encourage followers to reconnect in the future and also be a stepping stone to a stronger relationship.
Want to take a step forward? Get your family involved and reach out to like-minded users! Be careful and make the first move. To get noticed by your followers, respond to posts from accounts with a similar audience. You can also easily and instantly find and respond to messages from your customers by following relevant hashtags.
9. Get exciting gifts
Everyone likes free things. And when it comes to information, it only makes sense to include talent in Instagram activities; not just their skills.
Gifts in 2024 need to be intentional, request to your current audience and your target audience, and be acceptable to your brand.
Whether it’s a product, service, or experience, if the right prize is up for grabs, winning is guaranteed. Branding, tracking, and sharing inbound traffic is an easy way to get high engagement through any channel.
10. Share user-generated content
Social media is a conversation, not a talk. One way to connect with fans is to retweet or share content with your audience. If someone mentions a tequila brand in a Margarita Monday post, share the post with your story.
If you choose to share user-generated content on your feed, make sure you get permission from the original creator and credit them. Using a copyrighted logo is a useful way to collect UGC, but copyright alone does not mean you have permission to reproduce it.